In response to the White House’s announcement yesterday that Colombian coca cultivation crept upward in 2019, I worked with WOLA colleagues to put out a good press release.

I wanted to do a bit more, and it seemed like a good moment to try something new: a rapid-response “explainer” video.

So here’s a quick explanation of Colombia’s coca phenomenon, and what hasn’t been tried (like, say, implementing the peace accord).

It turns out that, at least the first time one attempts this, it takes 2 and a half hours, between scripting and at least a dozen takes, to produce something reasonably coherent that fits within Twitter’s 2 minute, 20 second time limit for videos.

1,500 views on Twitter in 2 hours is pretty cool though.